Privacy Policy
Your privacy, plainly explained.
Introduction
Why we wrote this policy
Best Fence Long Island (“Best Fence Long Island,” “we,” “us,” or “our”) operates the website located at https://bestfencelongisland.com (the “Site”). We provide services as described on our website, headquartered at 43 Drake Rd, Centereach, NY 11720.
This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site, sign up for our newsletter, submit a contact form, or otherwise interact with us. It also explains your rights regarding your personal information under applicable federal and state laws.
We are committed to transparency and to handling your personal information responsibly. We encourage you to read this Privacy Policy in its entirety. By using our Site, you acknowledge that you have read and understand this Privacy Policy.
This Site is intended for users located in the United States. We do not knowingly market to individuals outside the United States.
Information we collect
What we collect, where it comes from
We collect personal information through several channels. The categories below describe each type of information, where it comes from, and why we collect it.
Information you provide directly
Newsletter signup
When you subscribe to our newsletter through the signup form on our Site, we collect your email address. Our newsletter is managed through an email service provider.
Contact page
When you submit our general contact form, we collect:
- Your name
- Email address
- Phone number
- Your message
Information collected automatically
When you visit our Site, certain information is collected automatically through cookies, pixels, and similar technologies. This includes:
- Device information: Device type, operating system, browser type and version, screen resolution, and device identifiers
- Usage data: Pages visited, time spent on pages, click patterns, scroll depth, mouse movements, search queries, referring URL, and exit pages
- Network information: IP address, approximate geographic location (derived from IP address), and internet service provider
- Session recordings: We use Microsoft Clarity to record user sessions, including mouse movements, clicks, scrolls, and page interactions. These recordings help us understand how visitors use our Site and identify areas for improvement. Microsoft Clarity masks sensitive input fields by default, but session recordings may capture information you type into non-sensitive fields.
- Analytics data: We use Google Analytics (GA4) to collect data about website traffic, user behavior, demographics, and conversion events
- Advertising data: The Meta (Facebook) Pixel collects data about your browsing activity on our Site and transmits it to Meta Platforms, Inc. for advertising purposes, including conversion tracking, ad optimization, retargeting, and the creation of custom and lookalike audiences
Information from third parties
We may receive limited information from third-party services we use:
- Meta Platforms: Aggregated advertising performance data and audience insights (not individual-level personal information returned to us)
- Google: Aggregated analytics and search performance data
How we use your information
What we do with it, and why
We use the personal information we collect for the following purposes:
Customer service
- Responding to your questions, inquiries, and support requests
- Providing the services we offer
Communication
- Sending transactional emails related to your inquiries and our services
- Sending marketing emails and newsletters (only with your consent, and you can unsubscribe at any time)
- Notifying you about service availability, changes, or promotions you may be interested in
Marketing and advertising
- Displaying targeted advertisements on third-party platforms (such as Facebook and Instagram) based on your browsing activity on our Site
- Measuring advertising effectiveness and conversion rates
- Creating custom and lookalike audiences for advertising campaigns
- Retargeting — showing you ads for our services while you browse other websites and social media platforms
Analytics and site improvement
- Understanding how visitors use our Site through analytics and session recordings
- Identifying usability issues, errors, and areas for improvement
- Testing new features and design changes
- Generating heatmaps and click maps to optimize page layouts
- Analyzing traffic sources, user demographics, and conversion funnels
Fraud prevention and security
- Detecting and preventing fraudulent activity and unauthorized access
- Protecting the security and integrity of our Site and systems
Legal compliance
- Complying with applicable laws, regulations, and legal processes
- Enforcing our Terms of Use and other agreements
- Responding to lawful requests from law enforcement or government authorities
- Maintaining records for tax, accounting, and regulatory purposes
Do Not Sell or Share My Personal Information
Your right to opt out of advertising
Our position on selling and sharing
Best Fence Long Island does not sell your personal information for monetary compensation. We have never sold personal information and have no plans to do so.
However, under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), the term “sharing” has a specific legal meaning. “Sharing” means disclosing a consumer’s personal information to a third party for cross-context behavioral advertising, whether or not for monetary consideration. Cross-context behavioral advertising means the targeting of advertising to a consumer based on personal information obtained from the consumer’s activity across websites, applications, or services other than the one with which the consumer intentionally interacts.
Meta Pixel and cross-context behavioral advertising
Our use of the Meta (Facebook) Pixel constitutes “sharing” of personal information under the CCPA/CPRA. When the Meta Pixel is active on our Site, it collects identifiers (including browser identifiers and cookies such as _fbp and _fbc) and data about your browsing behavior, and transmits this data to Meta Platforms, Inc. Meta uses this data across its family of platforms (Facebook, Instagram, Messenger, Meta Audience Network) for purposes including:
- Retargeting — showing you ads for our services across other websites you visit
- Conversion tracking — measuring whether our ads led to engagement with our services
- Custom audience creation — building advertising audiences from our website visitors
- Lookalike audience creation — finding new potential customers who resemble our existing customers
- Ad optimization — improving the delivery and relevancy of ads shown to you
Because Meta uses this data for its own advertising purposes beyond simply providing a service to us, this data transfer meets the CCPA/CPRA definition of “sharing” for cross-context behavioral advertising.
Categories of personal information shared
The following categories of personal information may be shared with Meta through the Meta Pixel:
- Internet or other electronic network activity information (browsing history on our Site, pages viewed, search queries, click behavior)
- Unique personal identifiers (browser cookie identifiers, device identifiers)
- Geolocation data (approximate location derived from IP address)
Your right to opt out
You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising. See Section 10 for detailed instructions on how to opt out of Meta Pixel tracking and other advertising technologies.
We also honor Global Privacy Control (GPC) signals. If your browser or a browser extension sends a GPC signal, we will treat it as a valid request to opt out of the sharing of your personal information for cross-context behavioral advertising.
Data retention
How long we keep things
We retain your personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods depend on the type of data:
| Data Type | Retention Period | Reason |
|---|---|---|
| Contact form submissions | 2 years after submission | Customer service follow-up and business records |
| Newsletter subscriber email addresses | Until you unsubscribe or 2 years of inactivity | Marketing communications (consent-based) |
| Server logs (IP addresses, access logs) | 90 days | Security monitoring and troubleshooting (managed by our hosting provider) |
| Analytics cookies (_ga, _ga_*) | 2 years (set by Google) | Website usage analysis |
| Advertising cookies (_fbp, _fbc) | 3 months (set by Meta) | Ad targeting and conversion attribution |
| Session recording data (Microsoft Clarity) | 30 days | Behavioral analytics and site optimization (managed by Microsoft) |
When your personal information is no longer needed for the purposes described above, we will delete or anonymize it. If deletion is not immediately possible (for example, because the information is stored in backup archives), we will securely store and isolate the information until deletion is feasible.
Data security
How we keep your data safe
We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, use, alteration, and destruction. These measures include:
Technical safeguards
- SSL/TLS encryption: All data transmitted between your browser and our Site is encrypted using Secure Sockets Layer (SSL) / Transport Layer Security (TLS) technology. Our Site uses HTTPS on every page.
- Server security: Our hosting provider implements server-level security measures including firewall protection, malware scanning, intrusion detection, automatic software updates, and distributed denial-of-service (DDoS) protection.
- Access controls: Administrative access to our Site and user data is restricted to authorized personnel and protected by strong authentication.
Administrative safeguards
- Regular review of data handling practices and security procedures
- Limiting employee and contractor access to personal information on a need-to-know basis
- Vendor assessment to ensure third-party service providers maintain appropriate security standards
NY SHIELD Act compliance
As a business that collects personal information of New York residents, we comply with the New York Stop Hacks and Improve Electronic Data Security (SHIELD) Act. This law requires us to implement and maintain reasonable safeguards to protect the security, confidentiality, and integrity of private information, including Social Security numbers, driver’s license numbers, financial account numbers, and — as of March 2025 — medical and health insurance information. Our data security program includes the administrative, technical, and physical safeguards described above, consistent with the SHIELD Act’s requirements.
In the event of a data breach involving your private information, we will notify affected New York residents within 30 days as required by the SHIELD Act’s amended breach notification provisions, and we will report the breach to the New York Attorney General, the Department of State, the State Police, and the Department of Financial Services as required by law.
Limitations
While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately using the information in Section 14.
Your privacy rights
What you can ask us to do
Your privacy rights depend on where you live. Below we describe the rights available to all U.S. residents, followed by additional rights for residents of specific states. We respond to all verifiable privacy requests free of charge.
Rights for all U.S. residents
Regardless of your state of residence, you have the right to:
- Opt out of marketing emails: Click the “Unsubscribe” link at the bottom of any marketing email. We will process your request within 10 business days as required by the CAN-SPAM Act.
- Request deletion of your information: Contact us to request that your personal information be deleted, subject to our legal retention obligations.
California residents (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) provides you with the following rights:
- Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, the business or commercial purposes for collecting or sharing it, and the categories of third parties with whom we share it.
- Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (such as completing a transaction, detecting security incidents, complying with legal obligations, or exercising free speech).
- Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
- Right to Opt Out of Selling/Sharing: You have the right to opt out of the “sharing” of your personal information for cross-context behavioral advertising. As described in Section 06, our use of the Meta Pixel constitutes sharing. See Section 10 for opt-out instructions.
- Right to Limit Use of Sensitive Personal Information: We do not use or disclose sensitive personal information for purposes beyond those necessary to provide the goods and services you request.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, provide a different level of quality, or suggest that you will receive a different price or quality for exercising your rights.
Authorized agents: You may designate an authorized agent to submit a request on your behalf. We will require the agent to provide proof of your written authorization and may require you to verify your identity directly with us.
Virginia residents (VCDPA)
If you are a Virginia resident, the Virginia Consumer Data Protection Act (VCDPA) provides you with the following rights:
- Right to Access: Confirm whether we are processing your personal data and access that data
- Right to Correct: Correct inaccuracies in your personal data
- Right to Delete: Delete personal data you have provided or that we have obtained about you
- Right to Data Portability: Obtain a copy of your personal data in a portable, readily usable format
- Right to Opt Out: Opt out of the processing of your personal data for targeted advertising, the sale of personal data, and profiling that produces legal or similarly significant effects
If we decline your request, you have the right to appeal. To appeal, contact us using the information in Section 14 with the subject line “Privacy Rights Appeal.” We will respond to your appeal within 60 days.
Colorado residents (CPA)
If you are a Colorado resident, the Colorado Privacy Act (CPA) provides you with rights similar to those described for Virginia residents, including the right to access, correct, delete, and obtain a portable copy of your personal data, as well as the right to opt out of targeted advertising, the sale of personal data, and certain profiling. Colorado also requires us to honor universal opt-out mechanisms such as Global Privacy Control (GPC).
Connecticut residents (CTDPA)
If you are a Connecticut resident, the Connecticut Data Privacy Act (CTDPA) provides you with rights to access, correct, delete, and obtain a portable copy of your personal data, as well as the right to opt out of targeted advertising, the sale of personal data, and profiling. Connecticut requires us to recognize and honor universal opt-out signals including GPC.
Texas residents (TDPSA)
If you are a Texas resident, the Texas Data Privacy and Security Act (TDPSA) provides you with the right to access, correct, delete, and obtain a portable copy of your personal data. You also have the right to opt out of the processing of your personal data for targeted advertising, the sale of personal data, and profiling that produces legal or similarly significant effects.
Other state privacy laws
We recognize that privacy laws in additional states — including Oregon, Montana, Iowa, Delaware, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, and Rhode Island — provide residents with varying privacy rights. If you are a resident of any of these states, you may submit a request to exercise your rights by contacting us using the methods described in Section 14, and we will respond in accordance with applicable law. Common rights across these state laws include the right to access, correct, and delete your personal data, obtain a portable copy of your data, and opt out of targeted advertising and the sale of personal data.
How to exercise your rights
To exercise any of the privacy rights described above, you may submit a request through any of the following methods:
- Email: co****************@***il.com — include “Privacy Rights Request” in the subject line
- Phone: (631) 664-9048
- Mail: Best Fence Long Island, Attn: Privacy, 43 Drake Rd, Centereach, NY 11720
Verification
To protect your personal information, we must verify your identity before processing your request. We will ask you to provide information that matches what we have on file, such as your name and email address. If we cannot verify your identity, we may ask for additional documentation.
We will respond to verifiable requests within 45 days. If we need additional time, we will notify you of the extension and the reason for it. In no case will our response take longer than 90 days from receipt of your request.
Opt-out mechanisms
How to switch off tracking
We provide multiple ways for you to opt out of data collection and targeted advertising:
Marketing emails
Every marketing email we send includes an “Unsubscribe” link at the bottom. Click that link and follow the instructions to remove your email address from our marketing list. We will process your unsubscribe request within 10 business days as required by the CAN-SPAM Act.
Meta (Facebook) Pixel — Targeted advertising
You can opt out of Meta’s targeted advertising in several ways:
- Facebook Ad Preferences: Visit facebook.com/adpreferences to manage your ad settings and opt out of ads based on your activity on websites and apps outside of Facebook
- Digital Advertising Alliance: Visit optout.aboutads.info to opt out of interest-based advertising from participating companies, including Meta
- Network Advertising Initiative: Visit optout.networkadvertising.org to opt out of targeted advertising from NAI member companies
- Global Privacy Control (GPC): Install a browser or extension that supports GPC (such as Privacy Badger, DuckDuckGo, or Brave). We honor GPC signals as a valid opt-out request for the sharing of your personal information for cross-context behavioral advertising.
Google Analytics
You can opt out of Google Analytics data collection by:
- Installing the Google Analytics Opt-out Browser Add-on
- Using your browser’s cookie settings to block Google Analytics cookies (_ga, _ga_*, _gid)
- Adjusting your Google Activity Controls to limit data collected by Google services
Microsoft Clarity
You can opt out of Microsoft Clarity session recording and behavioral analytics by:
- Adjusting your privacy settings at Microsoft Privacy Dashboard
- Using your browser’s cookie settings to block Microsoft Clarity cookies (_clck, _clsk, CLID, MUID)
- Enabling “Do Not Track” in your browser settings (Microsoft Clarity may honor this signal depending on configuration)
All cookies
You can manage or delete cookies through your browser settings. See Section 04 above for browser-specific instructions. Additionally, you can use browser extensions like Privacy Badger, uBlock Origin, or Ghostery to block tracking cookies selectively.
Global Privacy Control (GPC)
Global Privacy Control is a browser-level signal that communicates your preference to opt out of the sale or sharing of personal information. Multiple states, including California, Colorado, and Connecticut, require businesses to honor GPC signals. We treat a GPC signal as a valid opt-out request. You can enable GPC through compatible browsers (such as Brave or DuckDuckGo) or browser extensions (such as Privacy Badger or OptMeowt).
Children’s privacy
We don’t market to kids
Our Site is intended for individuals who are 18 years of age or older. We do not knowingly collect, solicit, or maintain personal information from children under the age of 13 as defined by the Children’s Online Privacy Protection Act (COPPA), or from minors under 16 as referenced by the CCPA/CPRA.
We do not direct our Site or services to children. Our services are intended for adults.
If we learn that we have collected personal information from a child under 13, we will promptly delete that information. If you believe that a child under 13 has provided us with personal information, please contact us immediately at co****************@***il.com or call (631) 664-9048, and we will take steps to delete the information.
International visitors
This site is for U.S. residents
Our Site is operated from the United States and is intended for U.S. residents. We do not specifically target or market to individuals outside the United States. If you access our Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence. By using our Site, you consent to the transfer of your information to the United States.
Changes to this policy
What happens when we update this
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will:
- Update the “Last updated” date at the top of this page
- Post the revised Privacy Policy on our Site
- For significant changes that materially affect how we handle your personal information, we may also notify you through a prominent notice on our Site
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information. Your continued use of our Site after the posting of changes constitutes your acceptance of those changes.
Contact information
How to reach us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: co****************@***il.com
- Phone: (631) 664-9048
- Mail: Best Fence Long Island, Attn: Privacy, 43 Drake Rd, Centereach, NY 11720
We will respond to your inquiry as promptly as possible. For privacy rights requests, see Section 09 for response timeframes.
Supplemental state privacy disclosures
State-by-state specifics
California disclosures (CCPA/CPRA and CalOPPA)
Categories of personal information collected
In the preceding 12 months, we have collected the following categories of personal information as defined by the CCPA/CPRA:
| Category | Examples | Collected | Source |
|---|---|---|---|
| A. Identifiers | Name, email address, postal address, phone number, IP address, unique cookie identifiers | Yes | You, cookies, analytics |
| B. Personal information (Cal. Civ. Code 1798.80(e)) | Name, address, phone number | Yes | You |
| C. Protected classifications | Age (18+ verification only) | No | N/A |
| F. Internet or electronic network activity | Browsing history on our Site, pages visited, click behavior, search queries, referral URLs, session recordings | Yes | Cookies, analytics tools |
| G. Geolocation data | Approximate location derived from IP address | Yes | Automatic (IP-based) |
| H. Sensory data | N/A | No | N/A |
| I. Professional or employment information | N/A | No | N/A |
| K. Inferences | Preferences based on browsing behavior (generated by Meta and Google, not by us directly) | Indirectly | Third-party analytics |
Business purposes for collection
We collect personal information for the business purposes described in Section 03, including customer service, marketing and advertising, analytics, fraud prevention, and legal compliance.
Sharing for cross-context behavioral advertising
As described in Section 06, we share the following categories of personal information with Meta Platforms, Inc. for cross-context behavioral advertising: identifiers (cookie IDs, browser identifiers) and internet or electronic network activity information (browsing history).
CalOPPA disclosures
In compliance with the California Online Privacy Protection Act (CalOPPA), we disclose the following:
- Do Not Track signals: We honor Global Privacy Control (GPC) signals as a mechanism for opting out of the sharing of personal information. At this time, there is no universally accepted standard for how websites should respond to the browser-level “Do Not Track” (DNT) signal, and our Site’s response to DNT may vary by the third-party services in use. We recommend using GPC for a more reliable opt-out experience.
- Third-party tracking: Third parties (including Google, Meta, and Microsoft) may collect information about your online activities over time and across different websites when you use our Site, as described in Sections 04 and 05 of this Privacy Policy.
New York disclosures (SHIELD Act)
As described in Section 08, we comply with the New York SHIELD Act’s data security requirements and breach notification obligations. Private information under the SHIELD Act includes Social Security numbers, driver’s license numbers, financial account numbers, biometric information, email addresses combined with passwords or security questions, and — as of March 2025 — medical and health insurance information. We implement reasonable administrative, technical, and physical safeguards to protect this information.
CAN-SPAM Act compliance
In compliance with the CAN-SPAM Act, we confirm that:
- All commercial emails identify Best Fence Long Island as the sender with accurate “From” and “Reply-To” information
- Subject lines accurately reflect the content of the message
- Commercial messages are identified as advertisements where appropriate
- Every commercial email includes our valid physical postal address: 43 Drake Rd, Centereach, NY 11720
- Every commercial email includes a clear and conspicuous opt-out (unsubscribe) mechanism
- Opt-out requests are honored within 10 business days
- We do not use deceptive subject lines or false header information
- We do not sell, rent, or transfer email addresses to third parties for their own marketing purposes
FTC Act compliance
We are committed to fair and transparent data practices in compliance with Section 5 of the Federal Trade Commission (FTC) Act, which prohibits unfair or deceptive acts or practices in or affecting commerce. Our data collection, use, and disclosure practices are consistent with the representations made in this Privacy Policy. We do not engage in deceptive practices regarding the handling of your personal information.
Get in touch
Questions about this policy?
We respond to all privacy-related inquiries promptly. Reach out by email, phone, or mail using the details below.